Thursday, March 24, 2011

SIMP Alert #4: "Earning" loyalty points

That we have ads extolling the virtues of "loyalty" points such as air miles, canadian tire money, petro-points, etc. We don't "earn" them, we buy them. Earning denotes gaining something for the performance of work, labour, or service. Buying gas doesn't "earn" you points. You are BUYING the points!

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